Friday 19 March 2010

Japanese Kits Kats

While the humble Kit Kat in the UK comes in one flavour, the Japanese have hundreds of different varieties including green tea, yuzu, cherry blossom and maple syrup.

This phenomenon is attributed to the coincidental similarity between the bar's name and the Japanese phrase kitto katsu, which roughly translates as "You will surely win!"

This has led to parents and children buying them for school examination days as good luck charms.

I wonder if the UK's advertising endline would work as well in Japan? Have a Break have a Katsu Curry flavoured Kit Kat...

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