Japanese Ads

We know a fair bit about advertising. We’d better, after all it’s what we do for a living.

However we must confess to not knowing much about Japanese Advertising. Until now that is. What is apparent (after very little research) is that Arnold Schwarzenegger is in most of it. This is very odd indeed. We don’t really understand what he’s advertising or why? However he looks and acts like he’s just been let out of Broadmoor on day release.

This seems to be how a lot of Japanese Advertising works. It’s over the top, flamboyant and eccentric. It’s always borderline psychotic, but it does have an undeniable charm.

The ad with the bears in is for condoms. The ad with a multi teated cow is for a type of cookie. The woman kissing the vegetable Frankenstein is for Vegetable juice. And as far as we can tell Arnie is flogging bottled crack.