Mexico '70
Argentina '78
Spain '82
Mexico '86
Italy '90
USA '94
France 98
Japan '02
Germany '06
South Africa '10
What started off as a bit of fun, has now turned into a multi million pound industry. It takes designers years to come up with mascots, which, they feel sum up there entire country in a simple character that can then printed on anything from T-shirts and hats to condoms and bin bags.
They are used all over everything for the entire duration of the world cup. There aren't many logos that are as widely seen as the latest world cup design. So, this throws up the question then, why are most of them so shit?
I personally think the German's lion thing was the worst - it looks like a kind of homeless Bungle from Rainbow, that's been drinking Special Brew. (Having said that, I still quite like Mexico '86 mascot 'Pique' the chilli.)
If North Korea ever held it, they could have a dwarf dictator with bouffon hair sitting astride a nuclear bomb. Maybe. Maybe not.
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